Pokemon To Live By

Sophie, a mentor from Switzerland spoke to us about a “Pokemon to live by” attitude today.

She home-schools her kids and she was on an outing with her 11-year old and his friend. On their return, she heard them chatting extensively about Pokemon. They were going on about different generations and different names and it all sounded like a different language to her.

 

At one-point she had to stop and ask her son, “How do you know all this?”. His answer was basically about having watched thousands of episodes over 5 or 6 years. Now Sophie knew here son had not watched much of Pokemon at home so she had to probe further. It turns out Pokemon is very popular with 11 year-olds in Switzerland these days and it was all about the Pokemon trading card game. 

 

Watching and Doing

Each Card featured a picture of the Pokemon character on the front with details such as name, type and abilities on the back. So basically the kids were watching Pokemon on TV for  a few years; then add in the trading card game and these kids were experts of the whole Pokemon world. Watching and Doing. Pokemon to live by.

 

I’d like to bring to your attention the directive I’ve received from Dean Holland to concentrate on one paid traffic/platform strategy and one free or organic. If you missed yesterday’s post, I identified an embarrassing result uncovered during September 2023’s monthly stats review. My spreadsheet of traffic details is the focus of that review and that traffic that I track daily has to do with my Facebook Lead Ads. And it is the Facebook Lead Ads that I’ve chosen to concentrate my attention on – for getting good at – using it as a paid traffic strategy at a cost of about $5 – $10 per day.

 

Back to Sophie’s story, she just had to get this – out of mouths of babes – “Pokemon to live by” story on paper to relay to us. It all related very well to our online business world as we strive to get better at our one chosen paid traffic strategy. Not only did we need to watch the training videos, we then put our learnings into practice. Watching and Doing.

 

Two Take-aways

The first take-away was that we need to obsess over one strategy over a few years – one platform until you master it. Do it over and over again to learn – and as Dean puts it, this gives you the opportunity to fail forwards fast. And the more failures we have – the more learning there is to do – and we get to the successes faster as well. We have to immerse ourselves in this business world – consume it – live it – breathe it – every day. And over time – what we do becomes simple and easy – as easy as the trading of Pokemon cards.

 

The second take-away is that we cannot just watch. We need to “do“. Do it. Do a lot of it. Do more of it…until it becomes second nature.

 

My Learnings

This turns out to be somewhat – the kick in the butt I need. I have a good ad on Facebook Lead ads and it is likely the one most of my subscribers click or tapped on to learn more about the free video I am offering and more importantly the value of the contents of that video. I am certainly trying to maintain consistent effort on the follow up to my subscribers but I have grown complacent with the ad itself. Truly I need to pick up my game and do more testing as I have it in mind to Grow my Business – not let it stagnate.

Let me know in the comments below about what traffic strategy you are having success with. Also, click or tap around on my banners – they don’t bite. 🙂

We will chat again.