Compliant Ad Copy
Do you do any sort of advertising to prospect leads in the United States?
More importantly, do you know if your ad copy is compliant with the FTC (Federal Trade Commission) in the US?
Shiny Object Guru
I have a long time shiny object guru that thought he was compliant. He was in fact doing a booming business until waa waa waa…he got a Fed Ex package from the FTC with 31 pages talking about his non-compliancy.
That shiny object guru of mine has been popping up frequently in my inbox.
He always seems to have a new shiny object for me to consider purchasing.
And I’ve been staying the course…I may look – but I typically don’t buy.
Different Kind of Shiny Object
Today was different. I was anticipating this announcement and I was at the ready to buy.
My guru friend’s name in Anik Singal.
It had been quite a while since I made some purchases through his company.
And it turns out that he has been working with a compliancy lawyer to come out with his new book,
Conclusion
Do you really want to keep holding your breath as you come up with new ad copy – hoping everything is compliant?
It appears Facebook (Meta), Google and other social media platforms are the least of your worries.
And I stand firmly behind learning what and what not to say in email, ads and video content.
If that too is of your mindset, you might want to take a look: