Ever notice how the biggest shifts in life sometimes start with something small and a little silly?
Mine did. A Facebook memory popped up on my feed the other day. Twelve years old. There I was, right in the middle of something called a smoothie challenge.
I was hyper-focused on getting healthier back then, and I still am today – just with a different kind of “healthier” in mind. The kind where I’ve got the freedom to travel when I want, without money being the thing holding me back.
The Challenge That Started Something
Back then, the fella helping me was a health coach named Yuri Elkaim. I still have his books on my shelf – The All-Day Fat-Burning Diet, and a community cookbook packed with 67 recipes from leaders across the health and nutrition world.
Yuri’s moved on since then too. He stepped out of that consumer-focused world and became the founder of HealthPreneur. For over 20 years now, he’s helped health coaches and wellness experts build seven and eight figure businesses online.
Funny thing is, the lesson I took from that smoothie challenge all those years ago has nothing to do with smoothies at all.
Why Saying Yes to a Challenge Works
A challenge gives you a small, clear thing to do. Not a vague goal like “get healthier” or “make some money someday.” Just – do this one thing, for a set number of days, alongside other people doing the same thing.
That structure is what got me through the smoothie challenge back then. And it’s the same structure that works today, whether the goal is health, or building a bit of travel income on the side.
A Juicy Offer for Travelers Over 50
Here’s where it gets interesting for those of us who’d rather be somewhere warm and sunny than tied to a desk.
There’s a challenge running right now called the Model ONE™ Challenge. The idea behind it is simple – take something you already know, enjoy, or have lived through, and turn it into a simple online business. No tech background needed. No pretending to be someone you’re not.
For a tropics-traveller like me, that’s the whole appeal. Build something that funds the travel, instead of the travel having to wait for retirement.
A Simple Example
Think about it this way. Maybe you’ve spent years road-tripping through the Rockies, or you know every trick to flying standby out of a smaller airport. That knowledge has value to someone else who’s just starting out.
The Model ONE™ Challenge is built around turning exactly that kind of lived experience into something real – a simple online business, not a side hustle that eats your evenings for nothing.
A Grounding Note Before You Jump In
I’ll say this plainly – none of this happens overnight. Challenges give you momentum, not magic. What they’re good for is getting you moving on something real, with a clear next step instead of a vague someday.
Mentorship and community shorten the learning curve considerably. That’s been true for me at every stage, health challenges included.
What to Do Next
If this is striking a chord – the idea of turning what you already know into a bit of travel income – I’d rather not just drop a link and walk away.
I put together a free guide that walks through how this works, and it’s the easiest way for me to point you toward the Model ONE™ Challenge details properly, rather than cramming it all into one blog post.
You can grab the guide at the home page of this blog SoapboxBob.com.
The Perfect Time to get on a Challenge is Now.

