Facebook Ad Rejections
And What To Do About Them

There’s no good feeling with Facebook Ad rejections, eh.

You put in all that thought and hard work to setup your creative.

And you’re hoping that the image or video and text will do it’s job to gather interest and engagement from your intended audience.

And then BAM! Meta flags your ad as rejected.

Not a good feeling.

 

Time to Turn to The Experts

I’ve found an interesting private Facebook group with information on what you SHOULD do when dealing with Facebook Ad Rejections.

Frankly, I’ve been doing it all wrong.

In many cases I thought it best to just delete the offending Ad.

And in other cases I just let them lie in their rejected state.

I hope this blog post alters your thinking as it has done mine.

This Facebook Group I found is very picky about who they allow in.

And basically if you’re an Agency Owner or someone using META for their business – then you can join.

I joined for my overall interest of reporting in META Ads Manager and the fun I have with running and managing the AD Campaigns for some Facebook Lead Ads.

 

Team Members on the Inside

But I notice they say they mostly rely on their internal team at Meta to manually push their clients through compliance and rejected ad issues.

You are welcome to check out their group and try to get in using this link:

Meta Insiders Facebook Group

It was in one of their recent postings in the group where they acknowledged that not everyone had access to team members on the inside at Meta…

…those that can work on ad rejection issues.

In fact, these days it seems you are lucky if you are not chattin with a bot when you really need a live person.

But read on for instructions for that real contact.

 

Effective Strategy Managing Rejected Ads

Jacob, an admin of the group shares a simple, effective strategy for whenever your ads get rejected.

This is a breakdown of what to do when your Facebook ads get rejected:

If Facebook is Right About the Rejection

 

1. Replace the Rejected Ad Creative.
   Use your most compliant creative or just throw in something simple like stock images.
2. Simplify Your Ad Copy.
   Change the copy, headline, and description to something vanilla like “Hope your day is great.”
3. Check Your Landing Page.
   If you suspect the landing page is the issue, swap it out with a compliant one or a blank page.
4. Republish.
   Once changes are made, republish the ads.
5. Turn Them Off.
   After publishing, turn off the ads and leave them be for a while.
6. Rename Your Ads.
   Add a prefix like “Don’t turn on –” to the ad name for future reference.

 

Why This Works

Having more rejected ads than approved ones can trigger an ad account shutdown. (This was news to me.)

Deleting a rejected ad doesn’t erase the fact it was flagged. (…even bigger news to me…)

Replacing and tweaking rejected ads sends a positive signal to the ad compliance algorithm, showing you’re working to resolve issues. (When have you had advice for a way to send a positive signal to the ad compliance algorithm?)  🙂

 

If You Believe Facebook is Wrong About the Rejection

 

1. Request a Manual Review.
   Don’t just rely on the system’s automated review process—reach out manually.
   (Another first time hearing this…I never knew we had the choice!)
2. Duplicate the Ads.
   Make compliant edits, duplicate the ads, and wait to see if they get rejected again.
3. Contact Facebook Support.
   a) Use this link to reach Facebook’s support:
   https://www.facebook.com/business/help
   b) Select “other” as the reason to get to a live representative.
4. Message to Support.

Here’s a quick script to use when reaching out:

Hi!

I hope you’re doing well. I’m reaching out because our ads were rejected. We’ve had this issue before, and a Meta rep advised us to reach out manually instead of using the system’s review request, as they tend to get stuck. Could you please escalate this to the internal team?

 

Ad Account ID:

Ad IDs rejected:

Conclusion

By following the steps above, you’ll definitely improve your chances of getting rejected ads back online and prevent your account from getting disabled.

The Meta Insiders Facebook Group is my recommendation if you have any questions or need further help navigating Meta’s ad compliance.

On a personal note,  the count continues…during the first week of October 2024 I make note that I am 46 weeks away from declaring my official retirement!

Let me know in the comments if you have a good information source for dealing with Facebook Ads and in particular the Lead Ads.