The Be All and End all with Meta Ads

Here we are, closing in on another year and I’m contemplating the be all and end all with Meta Ads.

And looking at my trusty calendar, it tells me it’s another 35 weeks before I officially declare my retirement.

In this here blog post I’ll fill you in on my story a little more and at the end will be a great tip of value for Meta Ad enthusiasts.

 

The Be All and End All

There was a point in my life where I considered the be all and end all of my existence was in declaring retirement.

But today’s events have revealed to me – at least at this point in my life – that the ten years following retirement will be the years that I consider to be the actual be all and end all.

You see, today I went to visit a long time bud who has ended up in the hospital as an inpatient.

The chemo has stopped for his stage 4 stomach cancer as the fine doctors now concentrate on a cereberal thing that will likely need radiation in the coming days.

Still, my friend stays the course on a positive note and he looks forward to days that he can return home.

They’ll be relocating his bedroom on the main floor and he has plans to once again make it to his happy place – his cottage on Georgian Bay in Ontario (we are in Alberta).

His last happy place visit was cut short to only four days due to this cereberal thing that popped up.

But he says that week was not long enough and he plans on a two week visit this next time.

 

The Backstory of Steve and I

Steve tells me he did it right. He declared His retirement at age 55.

He was a successfull Pharmacist and at age 55, he got himself into shape.

He did a lot of kayaking on the bay. And he turned to teaching music.

Steve and I go way back to grade 4.

I had just moved up to Ontario with my family from Wisconsin.

And even though Steve and I were at two different schools, we first found ourselves singing in the same choir combined between the two schools.

We continued on to junior high together and we were in a choir there.

And we were both members of a choir where we continued our schooling through Grade 13.

 

Life Continued On

After high school, all of our classmates started on their own individual journeys.

I lost track of Steve and many others as I did not get the program I wanted at the Waterloo University, so I just stayed behind and worked at a fast food joint for a few years before I decided to do some more schooling.

Mainframe programming was it. So I thought. But that was when personal computers came on the scene and after my graduation, all of the mainframe programming jobs had all but dried up.

But I had to do something and after answering an ad in the paper I found myself being interviewed in the basement of the CN Tower in Toronto for a job as a pot washer at Jasper Park Lodge.

And so it started and I spent a good ten years in Jasper with little 6 month stints in Vancouver and Banff.

But one day as I was driving the pizza delivery truck around town, I started thinking there must be more to life.

I decided upon some schooling in Calgary. I went to SAIT for Electronics Engineering and at the end – the job market once again sucked. So I went back to SAIT for another two years taking Computer Technology. And that was the ticket.

And so began my new career in my late 30’s. I did some neat programming work and even moved on to some hardware work where I found myself crawling around in the rafters of the Calgary Airport – pulling fibre optic cable throughout. I got back to some programming work for a circuit board manufacturer where one needed to be grounded walking around the production floor. And then I got into the oil patch where I made my real money reporting on all the products coming out of the ground. Here in Canada those volumes were reported as Dec’s and since we also had a US component, volumes also had to reported in BOED – barrels of oil.

Meanwhile, Steve was apparently doing his thing as a pharmacist while starting a new life getting married and having kids.

 

Those Ten Years

There I was working at ConocoPhillips in Calgary when I somehow discovered Steve was also in Calgary.

It took me a while to track him down. Steve was doing gigs with him on keyboards and his musical partner on the guitar.

And I knew he was still singing in choirs.

So let’s fast forward to today. Today Steve tells me he absolutely did it right. He declared his retirement at age 55.

And the following ten years were the be all and end all for him.

And it all kind of culminated to that year where I invited Steve to sing in our ConocoPhillips Christmas choir.

It turns out that in that year, Steve found himself singing in five choirs.

We had a top notch choir director who could play the Hallelujah Chorus. And so could Steve! It was the bestest of times.

Over the years I had found myself in all sorts of choirs and anytime we had the Hallelujah Chorus on tap, it just was never good enough to perform.

That changed in our Christmas Choir and we sang the Chorus with Steve on the organ in a Cathedral here in Calgary. And we also had a good repetoire of other Christmas songs. I AM proud to say that I now know the bass part of the Hallelujah Chorus off by heart – I need no music to read and to follow and sing!

 

The next Ten years

I do hate to say it – but Steve had his ten years. Now it’s my turn.

I’ve already drawn a line in the sand but I may have to do that again when I officially retire next summer.

Afiliate Marketing is IT for me. And I am totally enthralled with using Facebook Lead Ads to get the traffic flowing to show others – what a great way to spend your time and make money online.

You just have to hook yourself up with a good mentor that knows where it’s at and how to do it profitably.

And I can feel it in my bones – the next ten years after my retirement will be the the be all and end all for me.

 

Conclusion

I believe I have done a good job in this post – showing you where I’ve come from and where I intend to go.

I have a great mentor and his followers are a great bunch to learn from and associate with too.

And I have a plan to use my involvement with Affiliate Marketing to work on a real good ten years of a be all and end all.

And part of doing that is in making sure I provide value to you to inspire you to become the best you.

You may have read my last post with some valuable info on aspect ratios and resolutions for images and videos for your Facebook Ads.

But today I point you to an even better tip on the same topic.

So have a read here – a blog post from my favourite all-things-Meta Guru – Jon Loomer – with two templates that will save you a ton of time and erradicate the confusion. In fact, I used one of the templates that Jon provides to create the featured image for this post. And it worked! The image showed up perfectly in the 1:1 square image that shows in the  Yoast SEO posting. I’m happy. And so too can you be.

Let me know in the comments a little about yourself and where in your lifespan  you envision your be all and end all to land.

Or, another way put – tell me where you stand on running a business profitably online.

 

 

 

9 thoughts on “The Be All and End All with Meta Ads”

  1. Hi Robert,
    Thank you for sharing your journey, it’s inspiring to see how you’ve approached life and the transitions you’ve made. I really like how you’re diving into Affiliate Marketing as your next chapter and your determination to make the most of the years ahead. Your story about Steve and the joy he found in his retirement is a great reminder to live fully in each phase of life.

    I also appreciate the tips you shared about Meta Ads and the resource from Jon Loomer, it’s super helpful for anyone diving into this space. Wishing you all the best as you gear up for retirement and the exciting years you have planned. Now is your time, enjoy it!
    Meredith
    Meredith Moore recently posted…My Exciting Journey with Amazon Associates and TikTok Shop TrainingMy Profile

  2. Hi Robert,
    What a heartfelt and reflective post! It’s inspiring to see how you’re navigating this transitional phase in your life. Your friendship with Steve and the journey you’ve both taken really highlights how important those meaningful connections and shared experiences are.

    I love the idea of viewing retirement as not just an end but a new beginning filled with opportunities. Your passion for affiliate marketing and Meta Ads is evident, and I believe your next ten years can truly be the “be all and end all” that you envision.

    Thank you for sharing your story, and the resources from Jon Loomer sound like a fantastic way to enhance our skills in Meta Ads. I’m eager to see where this journey takes you! Here’s to making the most of every moment ahead!

    Looking forward to reading more updates from you!

    All The Best,

  3. What a journey! This blog post is such an inspiring mix of nostalgia, personal milestones, and a vision for the future. Steve’s story really makes you think about how important it is to seize the time we have and live life fully—his ten-year “be all and end all” is such a powerful reminder of that. And now, it’s your turn to claim those golden years and crush it with affiliate marketing!

  4. Hi Robert,
    Loved this post and the history you shared.
    My story is a bit like you: not the ordinary “finish school, go to university, etc..” way and I really liked reading how linking up to an old friend made you realize that sometimes you need to plan and act – like no-one else!
    Wishing you all the best and looking forward to reading your continued journey in the affiliate marketing world!

  5. What a powerful and reflective post! It’s incredible how life takes us on such unexpected journeys, from one career to the next, to realizing what truly matters. I love how you draw such a meaningful connection between the concept of retirement and the idea of the “be all and end all”—it’s not just about stopping work, but about finding that next phase of life that makes you feel alive, connected, and truly fulfilled.

    Thanks for sharing such a personal and motivating reflection. I’d love to hear more about how you’re using Meta Ads in your affiliate marketing journey—any other tips or resources that you’d recommend for beginners?

    As for my own “be all and end all,” I’m still figuring it out, but I’m hoping it will involve a lot of creativity, connection with others, and helping people in some meaningful way, just like you’re doing with your blog and Meta tips!

    Looking forward to hearing more from you as you make this exciting transition!

  6. Hello – I loved reading this story and your journey with your lifelong friend. Isn’t it amazing to help some people can have an influence on us and we didn’t know it at the time but will become profoundly important to us? I love those friends that when we are separated for a time, and then we get back together, it’s like time has not passed and we pick up where we left off. Your journey in affiliate marketing is inspiring and I look forward to following you in your success. Have an excellent week!
    Ernie recently posted…When I Grow Up…My Profile

  7. Hi Robert,
    Great post mate. I’m ind kind of the same situation. I was medically retired from my job of 15+ years and I don’t plan to get another job working for someone else again.
    I am working to make sure that my affiliate marketing efforts can generate enough income for me to continue working from home.
    Hope your friend gets through the treatment ok and comes out better and stronger.
    Thanks Robert.
    Sean Street

  8. Hi Robert,
    It was great to read through your life journey. Sounds like you had some tough times and some amazing times! You and Steve have maintained a strong freindship and it’s great that you can see they way he “did it right” and take your turn now! Some could have thought it was too late for themselves, but you choose it’s not too late. Here’s to your “be all and end all”! All the best Robert and Merry Christmas!
    Denny

Leave a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge
Scroll to Top